Hey! Welcome to our Sales & Profits Guide! In here you’ll find 15 critical fixes that will instantly improve your e-commerce store’s conversion rate, average order value, and profit margins 👏🏼
One of the most common reasons why people abandon their checkout is actually because they didn’t find their preferred payment method. Customers have different needs, and providing a range of payment options tailored to different buyer types will significantly increase your conversion rate.
Some people like to pay later, some people don’t have their card available next to them and want to pay with their phone, some people have very little patience and want the checkout to go as fast as possible, and some people like to collect bonus points on their purchase, and so on. And if you can meet all of these needs, you will convert more people into customers.
After auditing dozens of e-commerce stores and running multiple A/B tests, we’ve found that combining these 4 types of payment solutions gives the highest conversion rate👇🏼
✅ Debit & Credit Cards: Visa, Mastercard, Amex, etc.
✅ Digital Payment Options: PayPal, Apple Pay, Google Pay
✅ Express Checkout Options: PayPal, Apple Pay, Google Pay
✅ Pay Later Options: Shop Pay, Klarna, Afterpay
Next, you also want to add images of your available/top payment options across your website so people actually know that you offer them 👇🏼
We dive even deeper into this in our full Conversion Rate Checklist! 🙌🏼